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About Me

Hi, I'm Kele - the human behind grey house designs.

I specialize in brand styling - creating a strong, unique visual style for your business to help you stand out. My designs are clean, content oriented, modern, & minimalistic.

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Wayman Fire Protection

is family-owned fire protection company celebrating 40 years of business.

Wayman Fire Protection Logo

Project
Overview

REALIZED: DATE
CLIENT: WAYMAN FIRE PROTECTION
DELIVERED: LOGO REFRESH, WEB DESIGN, WEB DEVELOPMENT, BILLBOARD, PRINT ADS

Project
Description

Wayman was coming up on their 40 year anniversary and wanted to give their brand a facelift. First, I tweaked their existing logo design with a modern slab-serif font and a brighter red, orange, and white color palette to give it a fresher feel. This treatment extended across their new fleet of service vehicles.

I created several illustrations during the roll out, including infographics and a map of their primary and secondary service areas. As the final push of the rollout, billboard space was purchased in Wilmington, DE along I-95. I designed a piece utilizing a photo I took of Charlie, the CEO’s beloved dog and company mascot.

Finally, I overhauled their outdated website. The new design continues the bright, approachable feel and provides easy navigation for a large quantity of information. For development, I chose to build in WordPress so that the company’s marketing team would be able to easily update content in the future to reflect updated certifications, job listings, and blog-type news posts. The new site is mobile responsive and tested to work across all major browsers.

© 2016 grey house design / kele@greyhousedesigns.com